A Green Winter: The Case of Proposed Jiminy Peak Mountain Resort Wind Turbine

A Green Winter: The Case of Proposed Jiminy Peak Mountain Resort Wind Turbine John MacArthur; Thomas Barton WHEN CONSUMERS REEL FROM THE STICKER SHOCK OF HIGH ENERGY COSTS, smart business managers are looking for creative and profitable ways to insulate themselves from the vagaries of the energy marketplace. This teaching case is about a successful medium-sized ski resort in the Berkshire Mountains of Western Massachusetts, Jiminy Peak Mountain Resort (Jiminy Peak), and its deliberations about a wind turbine installation as a way to add a high degree of stability to its energy costs while helping to fulfill a corporate mission to protect the environment and allow the use of “green marketing” to attract more visitors to its popular ski slopes. This case allows undergraduate and graduate students to explore the economic, environmental, social, and other factors associated with the decision to invest in green energy sources based on the real-world example of Jiminy Peak wind turbine investment project. The case can be adapted for use in cost/managerial/management accounting undergraduate and graduate classes.